TUESDAY 21 APRIL 2009

1.00pm / 2.30pm
Sofitel Pudong

LUNCH
Lunch organized with the members of the jury of the China Cristal Awards

7.30pm
L'Enoteca Restaurant

DINNER
Dinner organized with the members of the jury of the China Cristal Awards

WEDNESDAY 22 APRIL 2009

9.00am / 1.00pm
Sofitel Pudong

COMPETITION SCREENINGS
Film Cristal Europe, Middle East & North Africa

9.00 am / 1.00 pm
Sofitel Pudong

COMPETITION SCREENINGS
Outdoor and Magazine Cristal Europe, Middle East & North Africa

9.00am / 1.00pm
Sofitel Pudong

COMPETITION SCREENINGS
Cyber Cristal Europe, Middle East & North Africa

1.00 pm / 2.30 pm
Sofitel Pudong

LUNCH
Lunch organized with the members of the jury of the China Cristal Awards

2.30 am / 4.30 pm
Sofitel Pudong

COMPETITION SCREENINGS
Film Cristal Europe, Middle East & North Africa

2.30 am / 6.00 pm
Sofitel Pudong

COMPETITION SCREENINGS
Production Cristal China, Europe, Middle East & North Africa

2.30 pm / 6.30 pm
Sofitel Pudong

COMPETITION SCREENINGS
Cyber Cristal Europe, Middle East & North Africa

2.30 pm / 6.30 pm
Sofitel Pudong

COMPETITION SCREENINGS
Magazine Cristal Europe, Middle East & North Africa

7.30pm
Sofitel Pudong

DINNER
Dinner organized with the members of the jury of the China Cristal Awards

THURSDAY 23 APRIL 2009

9.00am / 10.00am
Sofitel Pudong

YOUNG DIRECTOR'S FORUM
7 young directors who never shot ads are selected among more than 400 candidates from all over the world as the future star directors of tomorrow's advertising world by a jury of renowned professionals of the production and post-production business. Screening of the films of the 7 winners.

10.00am / 11.00am
Sofitel Pudong

11.00 pm / 12.00 pm
Sofitel Pudong

MAGISTER CONFERENCE: "The Future of the China Advertising landscape: emergence of local brands, impact of the financial crisis, digital universe, key multinational client challenges and evolving consumer psychology"
Tom DOCTOROFF, Greater China & Japan CEO & North Asia Area Director - JWT
Followed by a question & answer session with Lisa MOVIUS, Journalist

12.00 pm / 12.30 pm
Sofitel Pudong

CONFERENCE: The Blenders
Enrico MONTANGERO, President- The Blenders

2.00 pm / 2.45 pm
Sofitel Pudong

2.45 pm / 3.00 pm
Sofitel Pudong

SHOWCASE - CONFERENCE: "The best of international advertising production"
Florence JACOB, Executive Producer - Wanda Productions

3.00 pm / 3.45 pm
Sofitel Pudong

DEBATE: "China is on the verge of becoming the first commercial power in the world and the advertising business is following the same path. How can the Chinese production business become a worldwide reference as well?"
Debate moderated by Edmond TAO, Executive Director - Eagle Communication
Speakers:
- Ric DIIANNI, Producer / President - House Films Shanghai
- Anita LEUNG, Head of TV Production - Leo Burnett Greater China

- Alexandre TREFI, Producer - The Gang Films Hong Kong

- Members of the Production jury

3.45 pm / 4.30 pm
Sofitel Pudong

MAGISTER CONFERENCE: "The changes of communication trend during the financial crisis"
Pully CHAU, CEO - Saatchi & Saatchi China

4.30 pm / 5.15 pm
Sofitel Pudong

CONFERENCE: "Beyond advertising in China, a new era of integrated marketing communication"
Zhang HUI XIN, Chief Editor - China Advertising Magazine

5.15 pm / 6.15 pm
Sofitel Pudong

MAGISTER CONFERENCE: "Brand innovation and how Pepsi do it"
Carol POTTER, Chief Executive Officer - BBDO China
Harry HUI, Chief Marketing Officer - Pepsico China

7.00 pm
Sofitel Pudong

AWARDS CEREMONY & TRIBUTE TO WONG KAR WAI
"Visionary Cristal" - WONG Kar Wai, Director